Case Study

Mobility-as-a-Service platform

Client:
OEM
Year:
2020
Final result:
Reference

Mobility-as-a-Service platform

Klient:
OEM
Rok:
2020
Finální řešení:

Mobility-as-a-platform is a service that includes several mobility modes allowing users to plan, travel and pay in one application. The project was built for a large automotive OEM. Jimmy’s team was responsible for the technical and product development of the first MaaS (mobility as a service) platform and app in the Czech Republic.

Výzva

The long-term goal was to develop and launch the service in several European countries. So at first, we needed to help the OEM’s manager with the brainstorming and shaping of the idea, as well as the creation of the business case and product requirements. The application should provide the best routes but also offer service consumption for different mobility use cases including public transport, car sharing, e-scooter sharing, parking, and ride-hailing. The challenging task was the integration of different providers with different APIs for each mobility use case as well as designing the application to combine all of it but still provide a clean and perfect user experience.

Řešení

To provide a seamless experience for the users, we designed the UX part including prototyping, and UI and executed user testing. Due to a lot of unknowns in integrations of mobility partners (from the technical but also business sidewise), there was a high focus on architecture and scalability. Each provider was integrated differently according to their APIs and their technical and business preparation. The backend platform including routing was provided by a third party - SaaS. The definition, requirements and preparation of all third parties integration were prepared by Jimmy’s solution architect. The mobile applications (iOS, Android) had to be prepared for launch with different services in other cities.

Therefore the process was agile so the shaping of the product and requirements was continuous. The cross-functional team set up the scrum process.

The application is already 3+ years on the market and used by tens of thousands of daily active users.

Tým & použité technologie

  • 1 Product Owner
  • 1 Project Manager
  • 2 Product Designers
  • 1 Architect
  • 2 Mobile Engineers
  • 1 QA Engineer

Mobility-as-a-platform is a service that includes several mobility modes allowing users to plan, travel and pay in one application. The project was built for a large automotive OEM. Jimmy’s team was responsible for the technical and product development of the first MaaS (mobility as a service) platform and app in the Czech Republic.

Challenge

The long-term goal was to develop and launch the service in several European countries. So at first, we needed to help the OEM’s manager with the brainstorming and shaping of the idea, as well as the creation of the business case and product requirements. The application should provide the best routes but also offer service consumption for different mobility use cases including public transport, car sharing, e-scooter sharing, parking, and ride-hailing. The challenging task was the integration of different providers with different APIs for each mobility use case as well as designing the application to combine all of it but still provide a clean and perfect user experience.

Solution

To provide a seamless experience for the users, we designed the UX part including prototyping, and UI and executed user testing. Due to a lot of unknowns in integrations of mobility partners (from the technical but also business sidewise), there was a high focus on architecture and scalability. Each provider was integrated differently according to their APIs and their technical and business preparation. The backend platform including routing was provided by a third party - SaaS. The definition, requirements and preparation of all third parties integration were prepared by Jimmy’s solution architect. The mobile applications (iOS, Android) had to be prepared for launch with different services in other cities.

Therefore the process was agile so the shaping of the product and requirements was continuous. The cross-functional team set up the scrum process.

The application is already 3+ years on the market and used by tens of thousands of daily active users.

Team & used tech stack

  • 1 Product Owner
  • 1 Project Manager
  • 2 Product Designers
  • 1 Architect
  • 2 Mobile Engineers
  • 1 QA Engineer

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