In the last part, we'll examine how small and agile companies can save large automotive enterprises. The benefits they can gain from them should bring new revenue streams and redefine cars' unique selling points.

Discover how to identify, learn from, and overcome common causes of failure in the automotive industry, and explore the interconnected hardware and software components that make up today's vehicles. In this chapter, we'll examine how the industry can evolve for future success.

In Part 2 of our Automotive series, we're going to look at how resistance to change kills the automotive industry. And why the automotive industry has such problems with digital innovations and software development.

Let's look at the current failure of automotive companies and main reasons behind it. With over 100 years of history, the business model of the automotive industry remained in general quite unchanged - produce, sell and service vehicles. Radical change is now coming at a fast pace though.

From simple integrations to full autonomy. Connected cars are a fast-growing segment with huge potential. Today's insight discusses key trends, taxonomy, and the history of the movement where car manufacturing blends more and more with IT and software development.

Whether you're a rookie or a seasoned expert in product ownership you should read these seven books. Happy learning!